The Walt Disney Company announced this Wednesday that it has added 221.1 million subscribers on streaming platforms worldwide surpass Netflix for the first timewith 220.6 million subscribers on its service. However, Netflix’s position as the leading platform is not in jeopardy, as the Disney factory distributes its bid internationally among Disney+ (152.1 million), American Hulu (46.2 million), and sports ESPN+ (22.8 million).
Even so, Disney’s growth in the broadcast market contrasts with that of its main competitor. drag two quarters with loss of customers measures such as paying extra for account sharing or advertising on the cheapest subscription are being evaluated.
Despite continuing to add subscribers, Disney is unaware of the profitability issues that paid audiovisual platforms are finding in an increasingly saturated market. Its three services reported poor results in the last quarter, mainly due to higher programming and production costs, with a total loss of $1.1 billion. Therefore, on December 8, the company will implement a new pricing structure Making the streaming business profitable, which will make existing plans more expensive, includes cheaper options with ads and offers new packages.
Since Disney+ launched just two years ago, Hollywood’s premier conglomerate has focused its strategy on pulling the streaming platform, which is dominated by fiction launches from brands as powerful as Marvel and Star Wars. It also premiered cassettes from major studios such as Pixar (‘Luca’, ‘Onward’) and Disney Animation (‘Raya and the Last Dragon’), which increased their subscriber base during the pandemic.
In its final report, The Walt Disney Company stated that it has earned $2,983 million in the last nine months, 62% more than in the same period of the previous year, predominantly thanks to amusement parks.
Source: Informacion