TV presenter called Mosfilm and its films one of the cultural codes of Russia 19:05

Mosfilm’s film concern changes with the country, sensitively responding to the needs of viewers, helping them learn something new about themselves and Russia through art. This opinion was expressed by a member of the Digoria expert club, president of the Federal Association for Network Trading (FOST) and presenter of Channel One Evgenia Chernitskaya.

“It is very important that Russian President Vladimir Putin pays attention to the development of domestic cinema – now we need our Russian cinema more than ever,” said Evgenia Chernitskaya.

The expert emphasized that domestic cinema respects the heritage of the past and at the same time keeps up with the times by combining high technology with extraordinary artistic solutions.

As an example, the TV presenter cited the world’s first deepfake series “PM Jason”.

He called Mosfilm and its films one of the cultural codes of Russia, “sewn” into the consciousness of every resident of the country.

Additionally, the expert noted that a major trend in domestic cinema over the past few years has been a reorientation from content popular in the West to “a unique genre that resonates with the hearts of domestic audiences.”

He also stated that there is an increasing demand for Russian culture and art in the world.

“According to the Russian Foreign Ministry, it is heard more and more clearly in the countries of Asia, Africa, Latin America and the Middle East,” Chernitskaya added.

He believes that today Russian cinema has the chance to be watched on big screens and compact phones around the world.

“It would be a great loss if we do not take advantage of this opportunity,” the expert concluded.

It was previously reported that Russian President Vladimir Putin met. meeting With Mosfilm General Director Karen Shakhnazarov.

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Source: Gazeta

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