Generalitat allocates 2.3 million for the digitization and modernization of movie theaters

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this Department of Education, Culture and Sports published in the magazine Official Journal of the Generalitar Valenciana (DOGV) regulatory bases for providing 2.3 million aid for improvements in innovation, digitization, creating new audiences and adapting cinemas to new audiovisual consumption habits.

These grants, which are 1 million for 2022 and 1.3 million for 2023, are fully New Generation funds It is administered by the European Union and the Institut Valencià de Cultura (IVC).

IVC general manager, Abel GuarinosHe reminded that since 2020, the Ministry of Culture, Education and Sports has been supporting cinematographic exhibition halls through this institution with a call for help that has never happened before.

These new European funds for the digitization and modernization of community cinemas, both public and private, strengthen the line of support for Valencia’s audiovisual exhibition sector that started two years ago.

He stated that the guarinos improve the competitiveness, competitiveness and flexibility of the business and creative structure of the Valencian audio-visual sector, both with the own resources of Generalitat Valenciana and with European funds from the Next Generation project.

The European subsidy is compatible with any other public or private, national or international aid or subsidy given for the same purpose, without the sum of all aid received. may exceed 80% of the total cost of the activity carried out.

Number of screens

The maximum amount of each subsidy, number of screens available in every cinematographic exhibition hall in accordance with certain rating criteria. Natural or legal persons who own a cinema or cinema complex can be beneficiaries.

Applicants must be registered with the administrative register of the Institute of Cinematography and Audiovisual Arts film companies and own a theater or film complex located in the Community of Valencia before the call is issued.

Deadline for submission of applications Expires on September 5, 2022. Applications should be made to IVC headquarters. all requests I know will send electronically through an electronic record accessible from the IVC website, where the organization or its representative must hold any of the certificates or electronic signatures accepted by the application in question

Applications and projects will be evaluated according to their relevance. five categories: up to eight point conversion capacity; digitization of the sector and impact on environmental sustainability, up to twelve; impact on audiences, social inclusion and demographic challenges for up to ten people; the impact on the variety of up to six cinematographic offers; and the budget estimate and feasibility of the project, up to 4 points.

this The total number of points that can be reached is 40. In order to achieve the main objectives of the aid, projects will need to score at least a total of 15 points to benefit.

The evaluation will take into account the size and location of the exhibit hall in order to relativize the impact of each of the criteria subject to evaluation on this exhibit.

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