Advertisements shot by Generalitat to show the tourist and heritage value of the Valencian Community often show the most beautiful and characteristic aspects of Alicante, Valencia and Castellón. This time, not only are beautiful pictures of my symbolic places, cities and towns shown, but the voice that presents it is the voice of the rapper from Arkano, Alicante.
Spot tours iconic places like Santa Bárbara Castle or Ciutat de les Arts y les Ciències de València or Illa de Benidorm. The ad also showcases the various natural landscapes, mountain and coastal trails in the area.
On June 22, the presentation of this year’s Turisme de la Generalitat ad campaign took place, and Arkano came out to improvise some lines about the touristic value of the Valencian Community. Quality flags ‘Qualitur, 2022’ were delivered in the same action.