The first semi-final of Benidorm Fest is once again an undeniable success in terms of its spread and impact in the media and social networks. According to the share reached by RTVE, the data announced this Wednesday also shows this. reached 10.8% during the event’s broadcast. Also on social network
#benidormfestsemi1, #benidormfest2024 and #benidormfest hashtags ranked first among national and international trends and This first premiere was followed in 29 countries. 122,378 commemorations were recorded between 22:00 and 12:00, and 150,991 commemorations were recorded during the broadcast time of the semi-final premiere. According to the social network, the potential reach is 515 million people.
Logically, Spain was the country where the event was most followed, with 63.46% of posts, followed by Argentina (16.78%), Colombia (5.44%) and the United States (1.70%). According to age groups, The most active on X were those aged 25-34, According to María Eizaguirre, Director of Communications and Engagement at RTVE, this shows that “the festival connects with young people in a special way, as it has from the beginning and as it does with Eurovision”. It is also noteworthy that 60.1% of the event’s social followers are male and 39.9% are female.
In terms of television impact, the first Benidorm Fest premiere on RTVE grossed A ‘share’ of 10.8%, which means 0.8 points more than in 2023. The average number of viewers was 1,005,000, indicating a slight decrease of 3.7%. However, the public broadcaster stated that more than 3.3 million viewers followed the music event at one point during the broadcast; This figure is 3.3% higher than last year.
Other data that explains the good reception of Benidorm Fest are the number of views on Spotify and YouTube platforms. The total number of eight artists who participated in the first premiere yesterday is more than nine million. Spotify reported 6,145,742 plays this morning. Nebulossa achieved the best number with 1.6 millionfollowed by Mantra (1.1 million) and Lérica (773,000). The song also ranks first on YouTube with 2,951,000 views. Bitch From Nebulossa, with 1.4 million. Even further behind are Sofia Coll (534,000) and Mantra (350,000). Performances from yesterday’s premiere have already been replayed more than 189,000 times on this platform.