Sberbank and the Pushkin State Museum of Fine Arts will work together to digitize and preserve the world’s cultural heritage for future generations. Such an agreement was reached at the opening of the “Cathedrals of Rouen” exhibition. Examination of Claude Monet’s paintings from the collection of the Pushkin Museum. LIKE. Pushkin” ceremony was attended by Sberbank President and Chairman of the Board of Directors German Gref and Director of the Pushkin Museum Elizaveta Likhacheva. This was reported by the press service of the financial institution.
The document states that Sber and its affiliates and partners will help the museum develop modern tools for the education and dissemination of art and preserve and develop the museum’s collections.
The parties plan to create a digital interactive copy of the museum and implement their travel projects in augmented reality mode.
It was noted that the bank and the museum will pilot machine learning models and other artificial intelligence technologies that may be beneficial to the museum in order to popularize art and scientific activities.
There is also a focus on expanding the use of digital technologies in the work of cultural institutions. In addition to the agreement, a road map for the implementation of specific areas of cooperation will also be developed.
“This is where art and technology come together. And in the modern world one cannot exist without the other,” said Sberbank President German Gref.
The company president stated that every technology requires inspiration and emphasized that this can be found in culture and art.
“Art needs to reach as many people as possible, especially young people. For this we need the most modern technologies. We hope to make art, wonderful collections and the ability of Pushkin Museum specialists to collect the most unique exhibits accessible to the maximum number of people in our country,” added German Gref.
According to Elizaveta Likhacheva, director of the Pushkin Museum, modern technologies provide incredible opportunities for any museum.
He explained that we are talking about the digitalization of the collection, the use of huge databases, the emergence of non-existent methods and tools for scientific work and educational projects.
“As AI technologies advance, more new opportunities are emerging right here and now. One of the most important goals of our work is the digitalization of the collection. This is actually a huge task that no museum in the world can handle. And with the help of Sber, we hope to fully digitize the collection,” said Likhacheva.