Organized by the Spanish Film Commission together with IFEMA of Madrid. VI edition of the Fitur Screen, Where did he propose? Recognition as Honorary Ambassador 2024 to the producer Rishabh Chopra He is the production chief of Yash Raj Films, Bollywood’s longest-running Indian production and distribution company. The massive audiovisual hit “Pathaan” (2023) used sets located in Spain, a distinctive fact that led to its nomination. The film was a box office success in India, reaching tens of millions of viewers in theaters around the world, and its music video, shot in Cádiz, has more than 820 million views on YouTube. This success contributed to the development of cultural and economic relations and audiovisual industries between the two countries.
Rishabh Chopra will now assume the role of Ambassador of the association and serve as a bridge for strategic synergy. It will strengthen the cinematographic and touristic relationship between India and Spain. “I am deeply grateful for this recognition, and there will undoubtedly be new projects on the horizon.” India’s Ambassador to Spain Dinesh Kumar Patnaik also attended the delivery in order to strengthen relations between the sectors of both countries.
The Spanish Film Commission has offered an intensive program focused on the promotion of cinema tourism with a personalized networking space in Fitur and the challenge to contribute to making Spain a global audiovisual hub. connecting the tourism and film industries through the dissemination of information about film tourism and commercial exchange among different actors.
The first project for screen tourism
In this edition, the Spanish Film Commission presented its flagship project, the Spain Screen Grand Tour. After a year of development, Juan Manuel Guimerans, secretary general of the Spanish Film Commission, accompanied by tourism expert Iñaki Gaztelumendi and Ana Alonso in charge of the project, announced the initiative with three main goals: the tourism segment, highlighting Spain’s places and attracting film production companies, thus It increases the multiplier effect created by the sector in the service sector.
Spanish Screen Grand Tour It perfectly represents what screen tourism is, It is a new and growing type of tourism that uses the emotional bond created by visual fictions with those who see it and creates a special interest in the places where it is shot. Thus, while the audience discovers the locations and venues of their favorite productions, they absorb the culture and richness of that destination before even visiting it. It is a possibility that today’s audience can become tomorrow’s tourist, which can create great value for the tourism industry.
The project offers audiovisual fans special routes to explore filming locations in Spain and does so by introducing the first geolocation map of screen destinations in our country. Thanks to this live and constantly evolving map, tourists will be able to travel around Spain through the shootings and productions hosted by our country and discover every corner of it from a special, unique and different perspective.
The Spanish Film Commission has shared the strategy of the initiative, which has more than 1,000 pieces of content across all platforms, present on five social networks, and has just launched the podcast ‘Towards screen routes’, which will be published monthly and touring Spain. in different movie genres. There is also joint work with all regions that are part of the Spain Film Commission network and important institutional work that led to the association presenting the Spain Screen Grand Tour at the 25th General Assembly of the World Tourism Organization (UNWTO). In Samarkand.
The Spanish Film Commission also presented at this edition of Fitur Screen: Best Production of 2023 award, highlights this potential National or international audiovisual production shot in Spain and broadcasting locations representative of the country. This year the award went ‘20,000 species of bees’ feature film (Gariza Films, Inicia Films, Sirimiri Films).
Member partners of the Spanish Film Commission regional network participating in Fitur Screen 2024 are Andalusian Film Commission, Castilla-La Mancha Film Commission, Castilla y León Film Commission, Extremadura Film Commission, Film Madrid, Madrid Film Office, Menorca Film Commission. , Monegros Film Commission, Navarra Film Commission, Murcia Region Film Commission, Valladolid Film Commission, Vigo Film Office and Zaragoza Film Office. Comunitat Valenciana also participates in Ciudad de la Luz and Turisme, thanks to the Comunitat Valenciana Film Commission.