“This movie will change our lives” Majorcan producer and screenwriter made a joke Miguel Ruz with the director, Albert Pintoand the protagonist, Anna Castillo. Maybe so, because he was visionary about his success. Nowhere. Just three days after its premiere netflix was watched by almost 24 million viewers and #1 in the world on all platforms.
It was like that until now The most watched international feature film of the yearIt is at the top in 61 countries and in the top 10 in 93 countries. Record numbers that could go on and were never reached by Ruz and the screenwriter, two Majorcans Ernest Riera– has come together through different collaborations and has great experience in the audiovisual industry.
This income survive with Goya’s winner with olive -related to Icíar Bollain– And Tamar Novas It all started with a sketch stored in a drawer. “The original idea was from the screenwriter Indiana ListHe tried to take this forward for years but failed. He gave me the outline and I saw that the concept was good, so I showed it to Ernest,” says the executive producer. Rock&Ruz next to you Jordi Roca.
But “it lacked emotion, it was just a survival story,” adds Riera, “who remembers Miguel always saying: ‘It needs to be more dramatic, I want to be more emotional,’ and we added more content as we developed the script.” Regardless of its genre, the most important thing in a movie is that it arouses interest.So we turned it into an emotional drama.”
Ruz knocked on the door of the world giant with the text under his arm. streamingThe person I know from the production of the movie enforcerStarring Mario Casas. movie studio new linesubsidiary Warner Bros.was interested in the project and made an offer, but ultimately Netflix financed Spanish film without ever thinking it would reach such heightsdespite the practical absence of a commercial campaign.
different audiences
It premiered on September 29, and the rest came from word of mouth through social networks. Riera believes one of the reasons for the success is that “different audiences find something.” Nowhere topics that attract them or interest them I feel defined”. Another reason is the work of both the director and the hero. Neither Ruz nor Riera knew Pintó, but they went to see his movie Malasaña 32 and they immediately thought he was the right person.
“Met the requirements of filming income It’s an emotional and well-executed survival ad, says the first person who directed many episodes of the hit series. Money RobberyIn addition to the prequel, Berlin.
“Female Tom Hanks”
As for Anna Castillo, this was a personal claim by Miguel Ruz, that is, the “female Tom Hanks”; he describes it by pondering the cinematographic references the Hollywood star portrayed in the 1980s. Cast away And Captain Phillips. Another movie that can be a reference for Riera is everest and explains this”They all have the emotional component I need Nowhere“He’s also a very strong character who, when broken, causes a very strong contrast.”
Majorcans are clear that they are doing this”“a global cinema, regardless of production and language”Although Rock&Ruz wants to “help create the audiovisual framework of the state and promote Spanish films”, this is also why it offered Netflix to film here. Both studied in Great Britain and worked there and in the USA for many years; like Ernest Riera in the script. at 47 metersWritten by Johannes Roberts, highest-grossing independent fiction in North America of 2017 and producer of several episodes of Ruz black mirror.
Directed by Pintó, the film moved from one dystopia to another as it was set in a totalitarian country where Mia and her husband Nico were forced to abandon everything to escape to a sea container. Even though that wasn’t their intention, you can easily think about the current immigration situation. “For this reason We chose a dystopian context so that the public would feel more identified “With the hero,” says Ruz, “there’s a social reading because it’s an issue we see in the news every day, but The aim was to do something film “It’s universal, and that’s compelling.”Riera concludes.