Makinaccion wins three awards at the International Social Advertising Festival

This competition awards and recognizes the most creative and original ideas TV, radio, internet, marketing, design, production, extensive campaigns, innovation, etc. In addition to promoting advertising and communication developed by agencies that know how to convey ideas and messages in the sector with clear social values, it breaks down innovative communication strategies that can raise public awareness and change behavior through campaigns and Social Advertising.

This year’s jury chaired by Luis BassatThe best Spanish advertisement of the 20th century, awarded to the cooperative agency MakinAcción. best integrated campaign strategy, best contribution to brand development in branded content and best practice in direct and promotional marketing.

creative director, Mentxu Segura Diez; project manager, Veronica Cerdan Molina and production manager Laura Mirambell Alberola. On behalf of organizations and customers, director of the Confederació de Cooperatives de la CV -Concoval, Nardi Alba Benaches; Alicante City Council Member of the Equality Council, Maria Conejero Requena; your advisor Virginia Albero Initiativeand head of department, Paloma Gomez Monllor.

awards

Best integrated campaign strategy

Client: Confederation of Resume Cooperatives, Concoval. Campaign Title: Cooperatives, the best amount.

This campaign spreads and makes visible the cooperative values, richness and diversity, not only from the campaign’s extensive universe of transmedia content and action, but also from the methodology used to develop the campaign. collaboration, co-creation, innovation, sustainability and openness to citizen participation in all its parts. To date, the campaign continues organically on social networks through the hashtag #cooperarsuma, which goes beyond the campaign and is used by organizations and cooperatives from different regions and countries.

Best contribution to brand development in branded content

Client: Viver Cooperative. Campaign Title: live broadcast

Located in the heart of Alto Palancia, the Viver Cooperative is not only a benchmark for innovation, courage and youth in the agri-food sector, but also a true socio-economic pillar of the region, passionately advocating its Mediterranean essence and decent agriculture. . Oil, along with other products in the region, is the maximum base for the revitalization of a region. Don’t wait for extra life A spotlight, a short documentary, transmodal pieces, and award-winning Vivercoopedia create a transmedia universe at this festival, which focuses on star oil and collects the words of agriculture through the region’s farmers who show us their daily work. through a rich, historical and diverse dictionary that needs to be saved and known.

Best practice in direct and promotional marketing

Client: Alicante City Council Equality Department. campaign title: Notebook of the Council (Paco de Estado against gender violence)

This notebook is one of the agency’s most exciting projects. turning a commercial product into a real social tool On the one hand, he managed to explain the State Pact against Gender-Based Violence in a simple way and with day-to-day examples, on the other hand female artists from Alicante Creating a window for engagement with a “flying page” that allows notebook users to engage in sexist behavior in drawing, writing or any other medium, through a tag that illustrates each theme and also unifies the campaign.

MakinAction creative agency

“Communicate, collaborate, transform. #COCORESET” is the way we look at the world, absorb talent, and be constantly on the move.” MakinAcción is a creative agency, a communications cooperative specializing in the development of transmedia strategies for the power of narrative or storytelling to connect brands and people. It applies its own methodology, collaborative creativity processes between clients and the agency, and combines innovative forms of social influence to position the identity of companies and projects and make them memorable.

MakinAction was born in 2016 In addition to providing consultancy services and specialist training, he has developed campaigns, actions, experiences and strategies for public institutions, institutions and private companies. “We are the agency of brands that want to change the world.”