Netflix marketer Mike Cesario started selling “Liquid Death” bottled water, for which he made millions. It has been reported daily mail.
The inscriptions on the banks are in an ominous gothic font, and the name is accompanied by the slogan “quench your thirst”. It is stated to be the fastest growing soft drink brand.
“Don’t be afraid, it’s just water” – this phrase opens the window of a merchandise store in London.
Manufacturers emphasize that, despite its frightening name, it is very healthy – it contains natural minerals and electrolytes. At the same time, the price of a bottle is significantly higher than the market average.
The success of “Liquid Death” is largely attributed to the marketing campaign organized by founder and former Netflix marketer Mike Cesario. Some ads were blocked on Facebook (the owner of Meta company was considered extremist and banned in Russia), but they managed to get three million views.
For example, one of the videos opens with a tourist being decapitated by a figure holding a can of Liquid Death on his head.
“We don’t want to do marketing, we want to make people laugh,” Cesario explained.
Mike Cesario is a seasoned marketer responsible for promoting Netflix’s Stranger Things, for example.
Formerly James Cameron declarationthis is not going to make a movie about the tragedy of the “Titan” bathroom.