Journalist, writer and video blogger Alena Zhigalova is leaving Super. This was reported by the press service of News Media. The projects initiated by the host will be developed under its own brand.
News Media CEO Maxim Iksanov noted that over the years of collaboration with Super, Zhigalova has won the loyalty of a wide audience by launching a number of successful projects.
“Taking into account the popularity of the projects and the fact that Alena continues to expand its activities, the holding made a strategic decision to strengthen the personal brand of the presenter, which has reached a new level. “Today, a whole ecosystem of projects and media, no longer associated with Super editors, will develop independently as a separate aspect of the News Media conglomerate.”
As noted in the media holding, Zhigalova has been collaborating as an ambassador with News Media since 2012 and with Super edition since 2014. The conclusion of the cooperation is that “Alena, dammit!”, “Alena, dammit, she’s talking!”, “Alena, dammit!” Let’s sit down”, the author’s Telegram channel “Neopra”, etc.
“So, it’s time to say goodbye to the editors of Super.ru, with whom my name has been associated for almost 10 years. I know this news came as a shock to those who have always considered me the main journalist and “engine” of Super. But to be honest, I have been separately for a long time and completely immersed in such growing projects that there is no time left for Super, ”said Zhigalova.
At the same time, he emphasized that he does not intend to leave his profession and Haber Medya holding.
“My Youtube channel has also changed its name: it’s not Super anymore, it’s just “Alena, dammit!”. On my Neoprah telegram channel, you can watch all my shows and read show business news. I wish the super project success and new journalistic successes, “he said.