This social media – especially TikTok- became an excellent channel for marketing in music as well. Either releasing a new song or promoting the world tour. This is evident in the recent release of new songs by Rosalía, Lola Índigo, Quevedo or Bizarrap – many of which went viral before they even aired – promoting their future ‘hits’ before they even came to light; And this Wednesday’s Coldplay “tour” in Barcelona is complete.
This The videos of the British group became very popular Who hasn’t been fascinated by the light waves that change color to the beat of Chris Martin’s band’s famous ‘hits’ while the band was in Latin America? it was expected to be like this many fell into the advertising “trap” and without even knowing the name of the singer, they will enter the Coldplay universe by purchasing tickets nine months in advance. to be able to recreate famous videos and have them on your profile social networks.
“Another Coldplay video on Tiktok and possibly I bought 259 tickets to go to 259 concerts”; “another Coldplay concert video and I’m removing Tiktok”; Some of the comments, which can be read on Twitter, are “I say it all the time, but it feels like the greatest audiovisual show at a concert right now”. The social network has already started showing ‘non-stop’ videos of the band’s concerts in Portugal, and now it’s doing it with the ones in Barcelona – and it will. In other words, those who did not attend will ‘see’ the concert on the screen.
immortal moments
Out of the four concerts he will give in total, at his first concert in Barcelona- Coldplay has already created moments that have been immortalized and made viral on social networks.. For a start, Chris Martin surprised by a young woman climbing on his father’s shoulders [un pilar de dos, básico de ‘castells’]and the singer paused the song “Yellow” to comment: “This is the best thing we’ve seen at a concert.”
It took minutes for the video to be shared on social networks. And in response to Chris Martin’s response, he commented that several ‘human towers’ accounts, if they were surprised to have one person above the other, take a look at the other pillars traditionally made in Catalonia.
Other important moments that marked the concert on the networks, Gipsy Kings’ appearance with their ‘Bamboléos’‘, marriage requests ‘in place’ and -of course- the lights of bracelets in their legendary songs.
But as with most of his concerts, Chris Martin made a reminder About the importance of attending Coldplay concerts: live the moment and save the memory, instead of recording with a phone or camera. The singer stopped ‘Sky Full Of Stars’ shortly before the chorus to “disturb” those who had already started recording and got the opportunity for everyone to put down their phones and enjoy the experience.
more artists
Coldplay is not limited to: The TikTok influence has also impacted tracking of other artists’ world tours. already happened harry stylesWhen ‘As Is’ went viral with fans yelling at him “Leave America” [véte de América]. It came to such a point that he stopped himself to listen to that sentence. Which country was shouted the most?. In response, his non-American fans joined the contest.
Another example was: Beyonce concert in Dubai, when the artist rose several meters in “Drunk in Love” and the video went viral in a matter of hours. When that melody with Arabic features was added to the danger of rising a few meters into the sky on a small platform, many people on TikTok shared this moment with surprise.
Other great example Taylor Swifttaking part in several viral moments on social networks: Offers at concertsiconic costume changes, sing 4 hours in the rainexchanging gifts and bracelets with fans and even recreating a TikTok trend of their song ‘Bejeweled’ with the creator of the viral dance, or even arguing with a security guard while singing ‘Bad Blood’.
no social media call for expectation and influenceIt would not be possible to experience these moments in person, but those who could not attend these events would not be able to see (even on the screen) what the concerts of great artists were like.