Russian rapper Morgenstern (known as a foreign agent in the Russian Federation) lost 80% of its advertising revenue in 2022. In this respect report Vedomosti citing the results of a study by the Association of Bloggers and Agencies.
From 126 million rubles. In 2021, Alisher Morgenstern’s income fell to 24.9 million rubles. in 2022
When calculating, the analysts took into account visible ad placements on YouTube, Instagram (the owner of Meta is recognized and banned in Russia as an extremist), and Telegram from popular foreign agent bloggers. Half of the top 10 such bloggers had a negative income trend. Experts concluded that due to the blocking of Instagram in Russia, the income of bloggers fell.
At the same time, according to experts, Morgenstern began to earn less due to scandals related to his name.
Former composer Igor Matvienko saidHow Morgenstern’s departure from Russia affected pop culture.