In the first half of 2022, Russian streaming services increase the time to watch movies and TV shows, reports vedomosti.
Compared to 2021, it is stated that the total viewing time in Russian online cinemas increased by 60% at the beginning of 2022. The biggest growth was recorded in Kion online cinema (four times), the smallest in Premier online cinema (22%).
Performance of other streaming services: Wink 67%, Start 58%, Okko 39%, Evie 31%. Watch time increased 2.3 times on Kinopoisk.
The data provided is fixed based on counting different types of views: subscription, advertising and transaction patterns. Top of the line viewing in various online theaters is often flagship original movies and platform series.
had at the beginning of 2022 forecasts announced That Russian online cinemas will lose up to 25% of their subscribers due to the lack of premieres of Hollywood films.