“Flapper” Ibai Llanos is for many the most recognizable voice in Spanish in broadcasting sports video games, but his projection was so high that he decided to record a portrait of his characteristic face to reserve the possibility of operating commercially. With this image in the market consisting of 27 countries of the European Union (EU).
World’s Best Publisher inside 2020 Esports Awardsthis popular creator has applied to the EU Intellectual Property Office (EUIPO) for the protection of his well-known face. headquarters in Alicanteand he did this with a drawing of dark lines on a light background; this is quite recognizable as its distinctive features can be discerned at a glance: his beard and mustache, as well as the left-parting hairstyle.
In this way, the Euroagencia Community ensures that the image of Ibai Llanos (although he lives in Bilbao, 1995, Barcelona) is not used commercially by third parties in a wide range of items, from classic stationery, clothing and leather goods to modern items. gadgets video game And futuristic metaverse.
Likewise, possible use is reserved for various products such as gymnastics and sporting items, Christmas decorations, entertainment services, and the design and development of computer equipment and software, among many other purposes.
Sources from the Ibai Llanos media that EFE consulted explained that he wanted to have his face registered because it was “an icon he used and used in his broadcasts”. “Register it to protect your trademark and prevent illegitimate use, as anyone involved does to protect their intellectual property.”
The same sources added that while avoiding inappropriate use, they reserve the possibility to “use this image in commercial products and campaigns, among others” for its own benefit.
Like other Spanish “influencers” and “youtubers” known to all viewers, especially the youngest, Ibai Llanos already owned the trademark EUIPO for his name and surname, as well as the solidarity project “Ibainéfico”. It has raised funds for some of the most needy groups like Unicef.
But it goes one step further with the registration of the drawing of his face, perhaps due to its exponential growth in popularity, especially as a result of being locked in house due to the covid-19 health epidemic at the time when a good ad was very active promoting it. number of virtual sports tournaments.
He has since transformed from a voice to a popular face, known for his forays into the cinema (“Cámera café, la película”, 2022), as well as attending its launch in November of last year. Gerard Pique’s League of Kings.
But he is mainly very followed for his broadcasts in different media, including the Twitch platform, where he broadcasts several Christmas bells from Puerta del Sol in Madrid with Ramón García and Anne Igartiburu.
Among the “streamers” close to Ibai Llanos, who have also trademarked their names, are other famous Spaniards considered “the best” on networks such as AuronPlay and El Rubius.
EUIPO is one of the largest decentralized offices in the EU and is devoted to the registration of the Community trademark, design and model with one thousand European authorities and also houses the European Observatory against piracy.
This Euroacente protects more than 150,000 trademarks per year to operate across the EU, and the activity is conducted in any of the 23 official languages, including five working languages: German, Spanish, French, English and Italian.