Pop producer Bizarrap, who created a legend from his room

“He’s a phenomenon, this man is a machine. He knows what he’s doing. The man found the formula and he uses it. He does what many filmmakers want to do but don’t know how to do. And it’s very difficult.” The ruler of the trap, Puerto Rican Eladio Carrión, analyzed the “fact” in a conversation with this newspaper and spoke as such. strange. The 23-year-old Argentine producer is the figure of the moment. -to be fair, he’s been a pop character for a few years now as he’s found an appealing format to use his music.

Collaborations with Spanish-speaking artists (with a few exceptions) come from unreleased songs and simple and already iconic video clips – so-called BZRP Music Sessions recorded in a simple set. Meanwhile, it’s a set that started as his own home studio but now takes it wherever he goes to record. Pure aesthetics, pure brand strangelike the look that always accompanies him: dark glasses and a black hat.

‘viral’ songs

He is the father of a format that previously made a fortune on YouTube, such as Colors (a platform and channel that invites emerging artists to promote their music by performing some of their songs in a minimalist setting). Barcelonans from Gallery Sessions (similar concept to the one discussed above). Eladio Carrión and Bizarrap team up for Session #40: over 106 million views on YouTube in 10 months. The historical record holds #36 with Barcelona-based Argentine Nathy Peluso with over 304 million.. His songs reach dizzying numbers in one day.

From the beginning, its themes create anticipation because of the attractiveness of the coasters it produces. Also, of course, for the words of their guests (rappers and rags fill the catalog). But first of all because of the curiosity of the simple union between the artists. And he knows and knows how to play with it. It makes your songs go viral before they are released. Be the King Midas of it, play social networks as a communication channel with your audience, where it feeds comments on what his next session will be, for example, and leaves subtle clues for people to predict. However, there is a lot of content being produced around the internet. An example of this: all their songs are interpreted by network idols like Ibai Llanos or Coscu.. Right now, if you want to get into the urban ‘mainstream’ you should do a session with Bizarrap.

There is a marketing point surrounding his music. (Can there be commercial interests in a session?) and that he is perfectly in control. An example of this is Session #23, which just came out with Argentinian rapper Paulo London and gained over 21 million views in just 48 hours. A session number reserved for itself (unable to release music due to London’s legal problems) and around which a legend has been created.

Your channel is a great distribution platform

“Everyone wants to do the Bizarrap Session, obviously. I still can’t believe how great he is, he has an incredible talent. And you can’t believe his intelligence, he knows everything, with whom, when, how…” , Argentine artist Nicki Nicole, who knows the first steps of the phenomenon in question. ‘ to EL PERIÓDICO (he also has BZRP Session, #13, 172 million views). People who care about him describe him as a close man who persists in his pursuit of “hits” (hours of work to find a worthwhile song) and is easy to work with: he plays fair on everything. fields.

And as Nicki Nicole said everyone wants to have a BZRP Session (from Spain the Argentine Kinder Malo, Don Patricio, Bejo, Ptazeta, Morad and Quevedo with his worldwide hit “Stay”). Something connected with this, too: Many artists have grown in popularity after collaborating with Bizarrap, who personally controlled the entire process until the song was released (they say he had sessions in his bedroom to release when he was interested).

your channel YouTube became a huge platform for the dissemination of music and messages. It’s not strange, then, that Residente chose her session to tell J Balvin she was a “bobolón” in the final episode of the “beef” that resonated with the singers. The Puerto Rican formerly of Calle 13 wouldn’t have found much of the impact it had had the ‘tiraera’ (song filled with messages against Colombian reggaetonero) been framed in another context.

Source: Informacion

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