Russian cinemas set a collection record for the calculated holiday period of December 31 – January 8 red blood cell Data from the Unified Automated Information System. Tickets were bought in the country for 4.5 billion rubles, 13.4 million spectators visited the cinema. This is an absolute record since at least 2014 (no combined data for the previous period).
A year ago, the revenue from ticket sales of cinemas for the period from December 31 to January 9 was 22% less – 3.7 billion rubles. Audience – 10.9 million people. At the same time, cinemas could legally show Hollywood movies.
The box office these holidays even surpassed New Year’s movie distribution results from December 31, 2019 to January 8, 2020.
At that time, 15.4 million people came to the cinemas, tickets were bought for 4.3 billion rubles.
rental leaders
The highest-grossing film was Cheburashka, directed by Dmitry Dyachenko, which has already collected more than 3 billion rubles at the box office. The premiere took place on January 1. The main roles in the film were played by Sergey Garmash, Olga Kuzmina, Fedor Dobronravov, Sergey Lavygin and Polina Maksimova.
As stated in an interview with “Ascend” The producer and screenwriter of the tape, Vitaly Shlyappo, watched this picture even those who “never went to the cinema”.
“Out of desperation, such fees do not happen. Out of desperation, the film collects well in the first days, and then the prices inevitably drop. We see from the numbers that people who have never been to the movies come by trusting the opinions of their acquaintances, those they read on the internet,” he said.
Such a success, according to Shlyappo, was unexpected even for the filmmakers themselves. “The secret is we managed to reach the widest possible audience. Moreover, adults understand it on their own level, and children understand it on their own, ”says the producer.
The second line is occupied by the fifth part of the cartoon “Ivan Tsarevic and the Gray Wolf”. It was released on December 29, 2022 and has already collected 404 million rubles.
In third place was the second part of the comedy “Naughty”, which aired two weeks before the holiday. The picture collected 453 million rubles.
High fees in “Moskino” are due to the fact that the cinema repertoire is designed for family visits. In the combined cinema network “Formula Kino” and “Cinema Park” the results are called “good”, but they emphasize that “it is impossible to exist on one tape all year”.
Cinema chain losses
After the start of military special operations in Ukraine, foreign film companies Warner Bros., Disney, Sony, Paramount and Universal Pictures left Russia. Rental fees fell by 50-70% in 2022 as many foreign innovations were not shown.
Individual cinemas introduced the practice “free pre-session service”. With this scheme, the viewer buys a ticket for a Russian movie and shows a foreign novelty tape on the screen in front of him.
According to the Cinema Owners Association and Comscore data, 125 cinemas in Russia (about 6%) stopped working after February 24. A significant part of the cinemas are closing some of the halls, the maximum number of inactive halls was reached in July – 41%.