This The pandemic has changed a lot. A culture of communicating, working and consuming at the same time. And here it comes museumsprisoner about to close completely for more than a year, leaving their works out of the reach of the public. Based on this premise, the European Union digitization of these centers then what is recommended went directly to being necessary in any case to avoid a complete break with the citizens.
This is how the project came about MuseumNextto promote the digitalization of small and medium-sized museums, promoting culture through digital tools and improve your figure digital curator as a strategic profession to achieve this goal.
Once the program and target were determined, it was time to choose the centers that would develop it. One of them was the Gravina Fine Arts Museum in Alicante (Mubag) with the Italians. Marche Culture Foundation and Marche Polytechnic University, University of Patras in Greece, National Museum of Zadar in Croatia and Inertia Digital in Spain. In this way, the Alicante museum was fully engaged. first European project.
“This is about a Erasmus Plus program Provincial Assembly attended and proposed mubag develop,” says museum director Jorge Soler. He is responsible for the promotion of this centre. Pilot action of a geolocated appthis will create a database and systematize the information to attract more attention from visitors, personalize the search and develop a route that intertwines artworks, artists and provincial museums.
“Idea is to make Research to see how we can do with this app give a more attractive digital collection information we disclose”, points to Maria Jose Gadea. Mubag technician working on the development of this project.
Budget
Project MuseumNext has a budget 318,000 €fully funded by the European Union, Alicante institution will receive more than 56,000 for its development in the province.
“Each center needs to perform a pilot action,” Gadea notes. And Mubag’s is “a geolocation app, but first you have to research, make a presentation there, and bring to the attention of provincial museums In case of compliance,” says the technician at the Alicante headquarters.
This app is useful for inheritance information also for touristic purposes. Its implementation requires the creation of a customized database and systematization of information to reach the interests of visitors, whether face-to-face or virtual.
Soler said, “It’s not so important to produce vehicles anymore, it’s more Recognizing the importance of digitalization and applications in museums. And also “to see what digital curator It is a new professional profile for museums to present their new cultural services in another format”. That’s why we’re currently working on content creation.
This process, which is currently practiced by museums, Prado or Moma, a big step for Mubag. “This is very important because the first European project we participated in and makes us visible in Europe; With such actions we contact institutions with the same goals as us, information is shared and techniques are developed».
Next meeting in Alicante
so far done an international meeting with project partners and a training course to announce future digital projects at each of the selected locations. Both events took place in Patras, Greece, and Jorge Soler and Maria Jose Gadea.
And the next action will be in Alicante, because the deputy of Culture is advancingJulia Parra, Gravina Museum of Fine Arts, New project meeting at the end of February. Therefore, representatives of cultural institutions from Italy, Greece and Croatia will visit Alicante for the first time to share different initiatives. “Participation in this project is a new Diputación’s commitment to promoting the international projection of Mubag and also to continue the modernization process that started with the introduction of new resources and tools”.
It will also host a pilot action to promote the project and possible development opportunities. put into practice in other cultural and museum centers in the provincediscusses the advantages of digitalization and digital communication strategies. “It’s an opportunity to help implement necessary changes that facilitate knowledge and bring culture closer to all audiences,” says the culture attorney.