In 2023, up to 2 million Russian travelers might opt out of vacationing in Turkey because prices in the country have risen sharply. This assessment comes from Taras Kobishchanov, the Vice President of the Russian Association of Tour Operators (ATOR) and the General Manager of the travel company Russian Express. The remark was reported by TASS and echoed by industry observers who track consumer travel behavior across Russia and nearby markets. (Source: ATOR)
According to Kobishchanov, a holiday that once cost around 200,000 rubles could now run between 300,000 and 400,000 rubles, with some stays exceeding that level. Such a jump in price makes Turkey less affordable for many travelers who are accustomed to last-minute deals and flexible budgeting. With charter flight options shrinking, the availability of discounted, last-minute seats is constrained, further diminishing the likelihood of a sizable wave of affordable Turkish vacations. The consequence, he noted, is that 1–2 million Russians may be unable to fly to Turkey under the current pricing structures. (Source: ATOR)
As travelers re-evaluate destinations, many from Russia appear inclined to redirect their holidays toward alternatives such as Thailand, the United Arab Emirates, and the Maldives. This shift reflects a combination of price sensitivity, travel reliability, and the expanding scope of available package options in other markets, where competition is driving new deals and seasonal promotions. (Source: ATOR)
Recent statements from ATOR indicate that some tour operators have begun to adjust accommodation pricing in Turkey, with reductions reported in the 10–15% range in certain hotels. Entities within the association note that while demand for summer tours to Europe remains below pre-crisis levels, interest among Russian travelers continues to show a noticeable search for European destinations, including seasonal offerings and package deals. The dynamic suggests a balancing act between price competitiveness and the enduring appeal of Turkey as a sun-and-sea destination. (Source: ATOR)
Industry observers emphasize that the pricing gap between past expectations and current costs is reshaping how Russians plan their summer getaways. Consumers who previously relied on early booking discounts or all-inclusive packages may now weigh options more carefully, comparing total trip costs, including lodging, meals, activities, and transfers. In the broader market, travel agencies and operators are adapting by negotiating better rates with hotels and partners or by promoting alternative weeks and off-peak windows to maximize value. (Source: ATOR)
Looking ahead, analysts urge potential travelers to monitor exchange rate fluctuations, seasonal price cycles, and airline schedule changes, all of which can materially affect overall trip costs. For families and solo travelers alike, the goal remains finding a balance between comfort, convenience, and budget, while still enjoying the experiences that draw them to Turkish shores in the warmer months. (Source: ATOR)