Evoku will restart the brand of Zewa’s toilet paper, paper towels and napkins under the name of New Zemma. Reporting this RBC Reference to the company.
Under the new name, familiar products will appear in stores in the summer of 2026.
Company Director Artem Lebedev, while choosing a new name, potential buyers and options and tests have been done, he said. According to him, consumers thought that the name Zemma was attractive, easily remembered and reproduced.
Lebedev said that the quality of products with a new name will remain the same.
Before the start of the Russian special military operation in Ukraine, the sale of Zewa goods and Libresse, torque and Tena in Russia engaged in the company from Sweden Essity. In April 2022 he announced that he left the country’s market. In July 2023, the business was sold by Novye Technologies LLC Igor Shilov, the CO of the European Medical Center Network.
In the summer of 2024, Essi changed the name and became “comfort evolution”. A brand in July Russianized His name is changing his name to Librett.
Previously, an expert Gave guessThe first foreign companies returning to Russia.
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Source: Gazeta
Ben Stock is a business analyst and writer for “Social Bites”. He offers insightful articles on the latest business news and developments, providing readers with a comprehensive understanding of the business world.