Winter outerwear sales were reflected in an unusual winter: in January 2025, the Russian demand for lower jackets decreased by 21% compared to the same period last year.
Trade points were not less than 520 million rubles due to a decrease in sales. Such data are given by the first of ofd (included in the VTB group).
At the end of 2024, the Russians were traditionally prepared for Frost, actively purchased insulated jackets. In December, the demand for winter clothes increased by 16% compared to 2023: Before the new year, the inhabitants of the country received 415 thousand lower jackets. The total amount of sales exceeded 3.3 billion rubles. This is more than a year before 7% earlier.
However, in January, when the temperature increased significantly, the interest in hot clothes decreased sharply. In the first month of 2025, only 246 thousand lower jackets were sold, which is less than a year ago. The income of the sellers sank 25%and was 1.66 billion rubles.
In December 2024, the average price of a lower jacket decreased by 7% compared to the previous season and 8.1 thousand rubles. In January, the average cost fell by 3%, 6.7 thousand rubles. Probably, early discounts and promotions that retailers tried to support sales played a role.
Previously, Russian scientists They called The best filling for the down jacket.
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Source: Gazeta

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