Alkor & Co., owner of L’Etoile stores, became the owner of 100% of the Podruzhka cosmetics chain. About Wrote Forbes magazine quotes sources close to Podruzhka. The L’Etoile press service also confirmed the deal.
“On January 29, 2020, Alkor and Co LLC acquired 90% of Taber Trade LLC (controlling the Podruzhka network), making it the majority shareholder of the company. The L’Etoile network said that in July 2022, the remaining 10% of Taber Trade LLC also came under L’Etoile’s control.
The company representative noted that since August, the general manager will be replaced in the parent company Podruzhki. They will become Stanislav Melinger. Prior to that, he was the director of the technology development department of the Adamas jewelry company.
Tatyana Volodina, Managing Director of L’Etoile, said that the two perfumery and cosmetics companies plan to increase their product range, expand “geography, speed and delivery methods”.
There are 287 Podruzhka stores in Russia and 1,000 L’Etoile stores in 250 Russian cities.
beginning of july reportedThe operating structure of the network of cosmetics and perfumery stores “L’Etoile” LLC “Alkor and Co” created a subsidiary in the IT field – “Letutech”.