Digital financial assets (DFAs) occupy their own niche, significantly influencing the financial market. Denis Dodon, the bank’s innovation director, spoke about this at the “Alfa-Talk: Scaling Course” conference organized by Alfa-Bank in Moscow.
According to him, a new product and class of investors is being created that is not currently available in the regular brokerage market.
“What bonds do not have with CFAs is the opportunity to promote a brand. This is a good tool for promotion and raising awareness. “Another focus of DFA is sales,” he said.
Additionally, Dodon called on domestic businesses not to perceive DFAs as just a debt market tool.
“With their help, it is possible to synchronize the expectations from the use of tools of both the financial director and the marketers responsible for the distribution and promotion of brands and products. It does not matter whether we are talking about square meters, clothes or cinema,” said Alfa-Bank’s innovation director.
It was noted that leading experts and industry leaders attended the event. Participants discussed current issues in the field of digital financial services, their benefits, and the challenges faced by businesses and investors.
The moderator of the conference was Dmitry Aksakov (VEB.RF). Invited speakers included DFA market experts, including Alevtina Kamelkova (Financial Advisory Group), Alexey Kupriyanov (Insular Bank Sinara), Kirill Pronin (Central Bank) and Yaroslav Murashkin (PJSC Rostelecom).
Alfa-Talk also summarized the 2024 results and analyzed the successes faced by the DFA market. Thus, experts stated that the DFA market is now growing four times faster than expected. At the same time, according to them, it will continue to scale in 2025 and may exceed 1 trillion rubles.
Experts also concluded that large companies often use DFAs as a convenient bond analogue to raise capital quickly, although their capabilities are broader. For example, profitability may depend on the value of a company’s assets.
Event attendees predict that companies will increasingly use DFA for marketing. For example, when you buy a museum digital library, you not only support an interesting exhibition, you can also get a ticket to it.
What are you thinking?
Source: Gazeta
Ben Stock is a business analyst and writer for “Social Bites”. He offers insightful articles on the latest business news and developments, providing readers with a comprehensive understanding of the business world.