Despite the efforts of the largest players of the IT market, the concept of super applications combining different products and services into a large ecosystem has not taken root in Russia. The market is waiting for the era of “Super App 2.0”. This view is his telegram channel said business analyst Alexey Podkletnov.
The expert noted that the concept of “collecting everything everywhere and at the same time”, borrowed from Asian colleagues, needs to be reconsidered. He believes that today in Russia this idea is being revived in a new format, secretly called “Super App 2.0”.
his opinion approves investment banker Evgeny Kogan.
“As practice shows, while many ecosystems were dealing with a greater number of products and services internally, users suffered from the inability to organize the necessary functions and in the end they were still stuck between several applications,” said Evgeniy Kogan.
Experts noted that T-Bank was the first to dare to implement the new system, creating a super application around a single consumption zone, creating Sphere Auto, the first automobile ecosystem focused on meeting the specific needs of users.
At the same time, socialbites.ca’s source at T-Bank confirmed that the credit institution’s plans include updating the concept of banking and development of mobile applications.
The press service of the company confirmed the existence of the corresponding solution, which will be presented in the near future.
What are you thinking?
Source: Gazeta
Ben Stock is a business analyst and writer for “Social Bites”. He offers insightful articles on the latest business news and developments, providing readers with a comprehensive understanding of the business world.