An explosion in online grocery orders was recorded in some regions of the Russian Federation 16:50

Online sales of food products are growing rapidly in Russia’s regions. writes about this “Kommersant” With reference to data in Infoline.

According to the company’s review, the e-grocery market reached 310 billion rubles in the first quarter of 2024, with an annual increase of 55%.

Experts predicted that at the beginning of the year, online grocery sales in the regions Moscow and St. He notes that it tends to develop faster compared to St. Petersburg. This is associated with the low base effect and the increase in consumer incomes in some constituent entities of the Russian Federation.

Major players in the segment are increasing their presence in the regions due to slowing market growth in metro settlements. Thus, Magnit already operates outside Moscow, Moscow region, St. It has 80% of online orders coming from St. Petersburg and the Leningrad region.

The growth of e-grocery is particularly notable in Siberia and the Far East. The publication notes that the volume of online sales of products has increased significantly in these macro-regions, Moscow and St. In St. Petersburg, he writes, the increase was only 30%.

There is a shift in consumer preferences in favor of up to two-hour express delivery over bulk online purchases for future use. Experts predict that the e-grocery market will grow further; It could reach 1.45 trillion rubles by the end of 2024, and its share in total retail sales could exceed 10%.

Before that it was known how much has become more expensive sushi and rolls from the beginning of the year.

Earlier in Russia sharply grew up Recommended salaries for couriers.

What are you thinking?

Source: Gazeta


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