On the eve of International Women’s Day on March 8, sales of traditional holiday products in Russia increased significantly compared to the same period last year. writes about this RT in reference to calculations by financial data operator Taxcom, based on analysis of more than 56 billion cash receipts.
The biggest growth was seen in flower sales, with an annual increase of 11%. At the same time, the average price of a bouquet is about 1.5 thousand rubles, which is 9% higher than in 2023. Sales of strawberries (+16%), cakes (+13%), desserts (+6%) and wine (+5%) also increased significantly.
“The average cost of desserts reached 317 rubles. According to Taxcom statistics, the average price of a cake in March 2024 was 875 rubles.
A significant increase in demand was also observed for soft toys (+17%), jewelery (+13%) and champagne (+9%). On the other hand, smartphone sales showed a noticeable decrease of 22% compared to March 2023.
It also appears from the data that buyers willingly purchased chocolate until March 8, even though its price increased by an average of 9% to 138 rubles. However, sales volumes decreased by 2% year-on-year.
Before that, it turned out that the most desirable gifts for Russian women on March 8 are: become sweets and cosmetic sets.
Formerly in the State Duma offered To implement government regulation of flower prices.