In 2023, Russians spent more than 366 billion rubles on online jewelry purchases; this is 18% higher than in 2022. This is evidenced by a joint study by the analytical center SOKOLOV and the logistics operator SDEK; a copy is at the disposal of the editorial office of socialbites.ca.
“According to our forecasts, in 2024 the jewelry market can grow by 6-7 percent and reach 380 billion rubles, and online sales will account for a quarter of total sales. The driver of growth will be an increase in sales on marketplaces and e-commerce in general. We also see the impact of delayed demand and the revival of consumer activity in 2022,” said Alina Kolpakova, head of the SOKOLOV Analytical Center.
According to SDEK, Russians placed the most orders for jewelry deliveries before March 8; The number of shipments increased by 34% on a monthly basis. There is also an increase in demand in October, November and December during the high season and Christmas sales (+18%, +20% and +15% respectively).
Jewelry is purchased mostly from markets (51%), less often from manufacturers’ websites (42%) and social networks (4%).
The preferred method for receiving orders in all cities of Russia is the pick-up point (46%). Issues are also growing in popularity in brand retail stores (32%). 17% of buyers prefer courier delivery, while only 4% prefer parcel machines.
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