Air conditioner sales in Russia increased by 35% in monetary terms between December 2023 and January 2024 compared to the same period of the previous year. This is evidenced by the calculations of the analytical resource “Control Index” of the company OFD Platform; A copy is in the possession of socialbites.ca editors.
According to experts, Russians actively bought air conditioners due to New Year’s frosts and discount promotions.
“Many Russians decided to buy a split system in order not to be disturbed by the heat in the summer and not to be affected by the autumn rush and price increases. “In addition, such air conditioners can replace heating devices in winter,” he said.
Air conditioner purchases increased by 29% compared to last year. At the same time, the average equipment price increased by 7%, reaching 23,370 rubles.
According to Check Index, the biggest demand was for wall-mounted split systems with inverters, designed for one or two rooms. Experts say that such models allow you to quickly cool or heat a room.
It was known what technology existed before this. become Russians buy more often.
Earlier Russians were becoming more frequent order goods from abroad.