Demand for Christmas trees increased rapidly in Russia 09:30

From December 1 to December 25, 2023, Russian residents purchased 28% more New Year trees in stores served by First OFD (part of the VTB group) than in the same period in 2022. got acquainted with the results of the study.

Despite rising prices, demand for spruce was higher this year. The average cost of a New Year tree during the year increased by 33% and exceeded 2 thousand rubles. In just 25 days of December, approximately 86 thousand trees were purchased for 175 million rubles.

Spruce trees showed the biggest increase in demand along with Christmas tree decorations in the retail sales points of the First OFD. While the number of New Year’s toys purchased increased by 36% compared to December last year, the average price increased by 8% to 143 rubles. In total, about 1.2 million toys were purchased for 170 million rubles.

In total, Russians spent more than 2.7 billion rubles on popular New Year’s items and purchased more than 7.7 million items. This is 8% more in terms of quantity and 22% more in terms of spending than in December last year, as statistics from the Prodazhi.rf analytical service show.

The leader in terms of New Year’s Eve spending was sparkling wine. Buyers purchased more than 2 million bottles of traditional holiday drinks, paying about 1.5 billion rubles. In terms of quantity of goods, demand remained unchanged compared to December 2022. The average price of a bottle was 692 rubles, which is 7% more than the previous year.

Red caviar remained the most expensive holiday product. The average price in the category is about 2,200 rubles (+8% per year), while the number of purchases has not changed significantly compared to last year. Buyers bought about 22 thousand boxes in December and spent almost 48 million rubles.

Tangerines are the leader in terms of the number of purchased goods. Russians bought 3.8 million packages of this fruit in December (+8% compared to last December) and spent 698 million rubles. The average price of a product bundle increased by 38%; this has been linked to a poor harvest in 2023 in countries that traditionally supply seasonal tangerines in December.

Demand for wreaths and candles fell 6% during the year. The average price across categories was 299 rubles (+31%) and 177 rubles (+6%) respectively. Buyers bought about 528 thousand garlands for 158 million rubles, about 26 thousand candles for 4.6 million rubles.

“In general, the demand for traditional New Year’s products remains stable and changes little under the influence of external events; Even if there are difficulties in supply, buyers do not deny themselves the acquisition of the usual holiday attributes. Russians begin to make some purchases in advance during the November sales, but the peak of demand still occurs in the last weeks before the New Year: the amount of goods purchased for the holiday in December increased by 2.5 times. Despite extremely high demand, the average price of a group of holiday items increased slightly compared to November; only 4%,” commented the company Prodazhi.rf.

Previously “” saidHow expensive has become the set of products for herring under a fur coat.

What are you thinking?

Source: Gazeta


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