Analysts say that before the New Year, Muscovites and St. identified the top 10 product categories most in demand among St. Petersburg residents. This is evidenced by a study by the IT company Sber Target, which socialbites.ca reviewed.
Watches and jewelry took first place. Before the New Year, interest in them increases by 96% compared to the yearly average. Glass and crystal products ranked second; Popular New Year’s gifts and paraphernalia for the festive table. Gifts and souvenirs are in the top three.
Buyers in these categories are dominated by women. Exceptions are musical instruments, men’s clothing and household appliances, which are more often chosen by men.
At the same time, the biggest sales in December traditionally come from toys and hobby items, souvenirs and souvenirs, as well as cosmetics. Although the number of purchases decreased by nearly a third compared to last year, the average purchase price increased in most categories. For example, the average bill increased the most in Moscow (+108%) in the Leather Products category, while the decrease was in St. Observed in St. Petersburg (-15%). Strong growth was also recorded in the sectors “Musical Instruments” (+45% in Moscow, +26% in St. Petersburg) and “Cosmetics” (+31% in Moscow, +8% in St. Petersburg).
In addition, Muscovites buy jewelry and crystal products from St. Petersburg residents buy almost half as much, but spend much more money on them – the difference can be 2.6 times.
Before that it was known how many absolute The cost of a New Year’s gift according to etiquette.
To parents sooner given Tips to help you save during the New Year holidays.