According to the report of the MegaFon press service, Chinese brands took the top positions in the sales rankings on the MegaFon and Yota networks for the first time in 2023.
The most popular model in terms of sales volume in physical terms and the leader in the price category up to 20 thousand rubles in 2023 was the Honor X6 smartphone. Infinix Note 30 Pro took first place in the category whose price ranged from 20 thousand to 50 thousand rubles, while Apple iPhone 13, which was more expensive than 50 thousand rubles, took the first place.
“Smartphone industry giants Apple and Samsung are systematically losing their fan base in Russia. Deliveries of devices from these brands are still made regularly, but the lack of marketing activities and increasing prices have a negative impact. As a result, we see a significant decrease in the market share of the old leaders,” said David Borzilov, director of MegaFon’s strategy and sales development department.
MegaFon noted that the most popular brands in 2022 are Samsung (24%) and Xiaomi (24%), and Realme (21%) ranks third in the popularity ranking. A similar situation occurred in 2021.
Then, Samsung smartphones were also the most popular (39%), while Xiaomi was second (29%) and Apple was third (11%).