Between November 1 and December 10, 2023, the number of purchases of natural black sturgeon caviar by Russians decreased by 5% compared to the same period last year. Such data was provided to socialbites.ca by experts from the analytical resource Check Index (owned by the OFD Platform company).
The average bill for a delicacy in Russia, excluding weight, was 4,530 rubles. It grew by 9 percent during the year. At the same time, the average bill in Moscow and the Moscow region reached 8,540 rubles; This is 8% higher than last year. Muscovites and residents bought natural black caviar 11% more often this autumn-winter season.
At the same time, the number of purchases of imitation black caviar by Russians increased by 13% during the period under review. The unweighted average bill was 331 rubles across the country; This is 10% higher than last year’s figure. The average bill in Moscow and the region was 394 rubles, an increase of 7% compared to last year. The number of purchases in the capital and region increased by 6% during the year.
Experts of the resource note that in retail trade natural black caviar is most often purchased in glass or tin jars of 20-50 grams (confirmed by the average receipt).
“Judging by the names of goods on the receipts, the most commonly purchased black caviar includes sturgeon caviar, sterlet, star sturgeon and beluga (all belong to the sturgeon family). In comparison, imitation black caviar is usually purchased in volumes of 100-200 grams. It usually contains a base of seaweed, fish oil and gelatin, the source’s press service noted.
The study was conducted based on analysis of 55-57 million cash register receipts obtained from more than 1.1 million online cash registers in Russia. The period considered was from November 1 to December 10, 2023 and 2022.
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