According to the results of 9 months of 2023, the leaders in terms of growth rates of the jewelry retail market were Rostov-on-Don (+33%), Omsk (+32%) and Krasnodar (+31%). This is evidenced by data from the SOKOLOV study; a copy is at the disposal of the editorial office of socialbites.ca.
The highest average jewelry bill for 9 months of 2023 was traditionally recorded in Moscow – 12,347 rubles. In second place, St. There was Krasnodar (8,867 rubles), which went one line below St. Petersburg (8,815 rubles). In other cities over a million, the average bill is 5.4-7.9 thousand rubles.
At the same time, Moscow (42.9 billion rubles) and St. Petersburg (15.3 billion) remains the absolute leader in total sales. These are followed by Yekaterinburg (4.1 billion), Krasnodar (3.8 billion) and Novosibirsk (3.6 billion).
“The driving force of the market recovery was online sales, whose share increased from 19% to 23% and reached 50 billion rubles. Alina Kolpakova, head of the analytical center, stated that the 95% increase in sales on marketplaces played the key role here.
Overall, the market grew by 13% in monetary terms in 9 months, reaching 246 billion rubles. Analysts predict that growth will be around 12-15 percent at the end of the year. More than a third (36.6%) of jewelry sales occur in the Central Federal District. Volga Federal District ranks second with a share of 14.3%.
Rings and chains remain bestsellers. Earrings and pendants are popular among women’s products, while bracelets and watches are popular among men. In terms of weight, silver is ahead (75% share); In terms of income, gold is ahead (25% share), with 585 red gold being the most in demand.
It was known what decorations existed before this I enjoyed it Popular among Russians in 2023.
Previously London and Dubai loss Russian gold