Wildberries marketplace has introduced new tariffs in a bid to make the most money from common pickup points (POIs). This opinion was expressed in an interview with socialbites.ca by Maxim Loginov, resident of the Skolkovo Foundation, founder of the first Russian ecosystem for providers of professional legal promotion on JVO marketplaces.
“It is clear that Wildberries is trying to make maximum profits, unlike its competitors who are investing in infrastructure development. Therefore, it is profitable to shift the spending part of the market to the pickup point and sellers (large or small businesses on marketplaces – socialbites.ca). This trend also affects buyers: the story of paid returns. As a result, Wildberries is not interested in working with small individual entrepreneurs; The company aims to attract big brands,” explained the expert.
For him, the marketplace’s position is simple: Either the rules are followed or cooperation ceases.
“In a series of recent scandals, the company has shown that it will not make concessions to pickup point owners and sellers. At the same time, Wildberries currently has the largest traffic in e-commerce. Therefore, the site can set its own rules. This is a reality that all participants in online commerce must adapt to as soon as possible in order not to lose their business,” Loginov concluded.
With new Differentiated tariffs of the market, if the point exports goods worth less than 8 million rubles, the margin will be 3% of the quantity of each product. If this threshold is exceeded, with the same financial liability for goods it will decrease by approximately 0.03 percentage points, that is, it will already be 2.97%.
Previously reportedWildberries can ruin Russian sellers.
Source: Gazeta
Ben Stock is a business analyst and writer for “Social Bites”. He offers insightful articles on the latest business news and developments, providing readers with a comprehensive understanding of the business world.