Nikita Kuznetsov, Head of Domestic Trade Development Department of the Ministry of Industry and Trade, mentioned that brand substitution should be encouraged in Russia so that domestic brand manufacturers can also work for export. It has been reported DEA News.
Kuznetsov evaluated the situation in the economy and the substitution of brands during the Retail Days at the Volga region forum.
Kuznetsov, quoting the experts, emphasized that the Russian Federation is the second brand-dependent country in the world after Brazil.
“So our people turn to brands. And it was mostly transnational brands that occupied and still hold leading positions. And now, by the will of fate, they are emptying this gap … ”added the head of the department for the development of internal trade of the ministry.
As Kuznetsov emphasized, after the departure of Western companies, Russia now has a unique opportunity to create its own brands in empty niches.
“This gives us the fact that production technologies, marketing technologies are located and developed in Russia,” he explained.
Before that, the Finnish pharmaceutical company Orion Pharma left Russian market.
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