Sber has launched a technological payment method for purchases using biometrics at all cash registers of the Azbuka Vkusa retail chain. This was reported by the press service of Sberbank.
“New Sber payment terminals have been installed on the Azbuka Vkusa network and allow you to accept payments in one of four ways: by card, contactless via NFC, by QR code and biometrics. For Sberbank and the Azbuka Vkusa retail chain, this is a new step towards improving modern payment methods and has become a unique experience for customers at the checkouts of all stores in the chain.
Kirill Tsarev, First Vice Chairman of the Board of Sberbank, stated that the company has developed a family of SberPay payment services to provide customers with as many convenient payment methods as possible. According to him, these are now payments on the Internet with a QR code and a button, NFC contactless payment on Android phones and payment with a smile.
“Sber will continue to improve its reputation and service quality in our country so that Russians have the best payment experience in the world. “It’s important to us that Azbuka Vkusa supports our plans to improve cashless payments and introduce the latest devices that expand the range of payment options for customers in its network.”
In turn, Denis Sologub, head of Azbuka Vkusa, said that Sber’s new technology saves significant time and will be in demand in the traffic locations of the retail network. He believes that the retail market will gradually follow this trend and introduce this payment method.
“In addition to the usual payments, you can pay in Azbuka Vkusa with our loyalty card and now with biometrics. For the convenience of customers and cashiers, it is important to us that all available ways of purchasing are combined in one payment terminal. You just have to choose the most suitable one,” he added.
It is stated that Sber customers can use the service: to activate a new payment method in the SberBank Online application, you need to connect the facial recognition service in your profile, select a payment card and create a security code. You can also say “Pay with a smile” to the SberBank Online virtual assistant. In the future, Sber plans to integrate Vkusomania loyalty program cards when paying with a smile.
By connecting the service to SberBank Online, you can pay for purchases just by looking at the camera. The transaction will take place even if you do not have cash, debit card or phone with you.