After the Russian part of foreign social networks was disconnected from content monetization, domestic bloggers diverted resources to account development on other platforms, and also increased the number of advertising integrations. It was reported on the newspaper’s website “News”.
According to Ekaterina Pickersgil, Managing Director of Win2Win Communications, many bloggers have chosen two main platforms on which to conduct their activities – VKontakte and Telegram. The former attracts influencers through many different formats such as TikTok and YouTube replacements.
Pickersgil emphasized that bloggers offer different ad integration formats for each platform.
Ivan Samoylenko, managing partner of B&C Agency, said that in some regions the income of bloggers decreased by 50-80%, but the situation gradually changed as influencers began to switch to Telegram and VKontakte. At the same time, these advertisers began to rethink strategies and divert budgets to these social networks.
Bloggers and advertisers Denis Volkov, CEO of the Epicstars platform, claims that with the departure of foreign brands, activity in the blogosphere has increased due to Russian advertisers trying to fill empty niches. Influencers “feeled” this and started collaborating with them faster and more actively.
Before that, State Duma deputy Alexei Zhuravlev declarationBloggers who “openly engage in anti-government activities” in Russia should be given tougher sentences.
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