Brands with the name “green” suggested not to equate organic 02:31

In 2023, the State Duma of the Russian Federation amended the law on organic products, banning the use of chemicals in its production. In July, the law was read and passed three times. The newspaper writes that products that meet these requirements can now be labeled “green”, “eco” or “bio”. “News”.

Manufacturers must demonstrate that their products are environmentally friendly in order to use this label. However, an exception has been made for products that already have a green label.

This approach has been chosen to avoid confusion among consumers regarding terms mentioned in products, as they may have had different meanings before.

However, as noted in a letter of X5 Group to the State Duma Committee on Agricultural Matters, more than 100 trademarks containing the word “green” in the brand name are registered in Russia. For example, only in the Pyaterochka and Perekrestok chains there are more than 2,000 products with trademarks containing the word “green”. However, it becomes impossible to verify the organic origin of these products, especially when it comes to wine or spirits.

In this context, retailers expressed the opinion that businesses should be able to individualize their products by registering their trademarks. They believe that regulating organic products should not restrict civil rights. That’s why the X5 suggests making an exception for “green brands”.

AKORT noted that the suggestion of limiting the use of the term and equating it with the concept of “organic” will lead to the inability to use many registered trademarks and signs.

Formerly Rospatent registered The trademark “Sadno i dot” for the Ritual.ru funeral home.



Source: Gazeta

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