French company Danone will rename the Activia brand to AktiBio for the Russian market. It has been reported press office companies.
According to the press service, the changes will only affect the name and design of the pack. The products themselves will not change and will be produced to the same quality standards as before.
“Danone in Russia has decided to localize the international brand Activia under the new name AktiBio in the Russian market,” the statement says.
The company added that the localization will allow new investments in product development that will “have a significant impact on the development of the entire modern dairy category in Russia.”
Prime Minister’s Office in May WroteA group of companies from the agricultural “Agranta” field of businessman Sergei Bachin can buy the Russian business of the French dairy producer Danone.
It was previously reported that stores could be allowed free of charge. distribute food.