Yandex Food and Market Delivery customers, which are part of the Yandex ecosystem, will deliver orders from Vkusno – and this point is faster. Services started to place beacons (radio beacons) in the establishments of this network in order to be able to predict delivery time more accurately and to deliver orders faster. This was reported in the press service of Yandex Food.
The company announced that the devices exchange radio signals with the smartphones of the couriers within a radius of up to 20 meters, and instantly transmit the information that the delivery person is approaching the institution to the fast food company.
With the help of beacons, Yandex Food and Grocery Delivery analyzes the data of a large number of orders, calculates the average delivery time of deliveries to restaurants and notifies businesses.
In this way, the restaurant knows exactly when the courier will arrive and can give him a ready meal immediately, so that he does not waste time waiting and starts delivery without delay.
Another advantage of beacons is that they use Bluetooth and accurately determine the location of the courier even when the geolocation is unstable.
Yandex began testing devices in Vkusno i Tochka and other restaurants last year. The results showed that couriers received orders, on average, 2 times faster at the businesses participating in the experiment.
At the same time, the time from when the restaurant starts preparing the meals to the delivery to the delivery person decreased by an average of 25%.
Yandex Food states that both companies use beacons whose prototype Yandex engineers have modified to be suitable for use in restaurants. This is a compact device that can be installed in a restaurant, for example, under the counter, so that it does not interfere and is invisible.