The Federal Antimonopoly Service (FAS) is considering the Russ Outdoor group’s application to purchase outdoor advertising operator Gallery. writes about it “Kommersant” with reference to a service representative.
According to the publication, upon the completion of the transaction, the Russ Outdoor group will acquire 41% of the Russian outdoor advertising market. Other market participants disagree by writing letters to the Federal Antimonopoly Service about the inadmissibility of a monopoly.
According to Andrey Baiduzhy, manager of all billboards, a nationwide outdoor advertising booking service, the Russ Outdoor group recently launched its St. acquired Metronome, an advertising operator of transportation.
“After increasing sales on these media in 2023, Russ Outdoor has the capacity to occupy 50-55% of the entire Russian out-of-home advertising market,” Baiduzhiy said. said.
Formerly “Kommersant” WroteTwiga Communication Group acquired 60% of the digital agency in April.