MTS entered the top three ecosystems in Russia in 2022. vedomosti With reference to a study by J’son & Partners Consulting.
MTS noted that in the first quarter of 2023, the number of the company’s ecosystem customers increased by 26.7% compared to the previous year and reached 13.9 million.
According to Olga Ziborova, Vice President of Ecosystem Development and Marketing at MTS, this growth is due, among other things, to the growing popularity of non-telecom services (KION, Stroky and MTS Music).
Ziborova stated that it is possible to increase the number of users in Premium, especially thanks to the entry into the mobility market (kicksharing and carsharing).
He added that as part of its open ecosystem strategy, MTS plans to expand its subscription in the second half of the year through new products and partnerships.
According to a survey conducted by J’son & Partners Consulting in March, ecosystem subscribers top music services (46.8%), online cinemas – 46.3%, each in online purchase categories and reimbursement for using services 38% categories. uses.