Russian cloud technologies and artificial intelligence solutions provider Cloud has announced an update to its brand positioning, name and logo. This was reported by Cloud’s press service. The new company name will be cloud.ru.
As Evgeny Kolbin, CEO of Cloud.ru noted, in 2019 the company had 4 dozen employees and only 1 service.
“Today we already have more than 80 services, our total revenue for 2022 has increased by 78% and our staff has exceeded 1,000 people. The revamped brand will support our mission to lower the cost of advancement while providing a foundation for customer innovation. It will help us not only follow the trends, but independently set the direction for the development of the entire cloud market,” he said.
The company stressed that the rebranding is a logical consequence of the company’s dynamic development. At the same time, the updated identity is in line with the cloud provider’s goals and Cloud.ru’s long-term strategic vision.
Thus, the renewed Cloud.ru brand is based on a focus on customer focus, technological leadership and a unique team formation.
“Strengthening its technological leadership, the company develops a portfolio of services and brings innovative developments to it, including those based on artificial intelligence and machine learning. Cloud.ru creates the best conditions for employees, a safe and comfortable environment for personal growth and overall success of the organization. All elements of the updated Cloud.ru brand fully support these priorities.
Maria Kaptelova, director of the marketing and communication department at Cloud.ru, said that the main idea of the company’s visual style is the image of the portal as a metaphor for the transition to new technologies and services around the client’s business.