VK summarized the results for the first quarter of 2023, when the audience reached 81.5 million users and advertising revenues increased by 67%. In this respect reported in a press release from the organization.
Advertising revenue increased by 67% to 16.3 billion rubles, while the company’s total revenue increased by 39.5% year-on-year to 27.3 billion rubles. According to the publication, the average monthly viewership of VKontakte in Russia increased by 11%, reaching a record 81.5 million users, and the average daily viewership of 52.3 million.
The vast majority of services showed revenue growth in the first quarter of 2023, according to the company. Thus, the Education Technologies segment showed revenue growth of 3.4 billion rubles, up 21%, and the Business Technologies segment continued to be the fastest growing segment with revenues of 1.1 billion rubles, up 55%.
The press release added that in March, VKontakte coverage accounted for 86% of the Russian Internet audience, with 54% logging into the service daily. The number of active author pages increased by 10% to 2.06 million, and the earnings of authors using VK Donut increased by 178% to 168 million rubles.
Social network “VKontakte” in mid-February introduced A new payment cabinet where creators can directly receive money earned through video monetization tools. In this way, it is noted that the creators can easily transfer the earned money to Russian bank cards or a current account.