According to the results of the first quarter (January-March) of 2023, the average monthly income of individual bloggers from Russia (95% of all Russian-speaking bloggers) increased by 27% compared to the same period of 2022 – 12.4 thousand rubles. up to 15.8 thousand rubles. In this respect Wrote Internet edition of RBC, which refers to the calculations of analysts of the Solar Staff service to automate work with freelancers and bloggers.
For bloggers registered as self-employed (4% of all), average income increased by 35% during the reporting period compared to the first quarter of 2022, to 57.1 thousand rubles.
Solar Staff representative Alexander Norovyaktin described the increase in revenue from bloggers by redistributing the budgets of Russian companies after the departure of foreign services from Russia.
“In the middle of last year, we saw a strong drop in bloggers’ income – 30-40% year-over-year for each tax situation. Then brands froze their marketing budgets to find out what promotional tools could now be used. “The January-March 2023 figures show that many companies still trust bloggers,” Norovyaktin said.
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