Fermented dairy products produced by the French company Danone may soon be renamed “Let’s calm down” and “Delicious”. Healthy. Agree”. This was reported by the Telegram channel Puree.
According to the Telegram channel, the Danone administration wants to continue working in this way in Russia and gain a reputation in the West.
“In the coming months, Activia and Aktimel may replace the new products of the local lines. If the creators do not come up with a better name, masterpieces of Russian creative thinking will appear on the shelves of stores – “Tasty. Healthy. Hands” and “Let’s calm down,” the message says.
Formerly Prime Minister Agency reportedFrench dairy manufacturer Danone is exploring various options to adapt its international brands to the Russian market.
Danone has been operating in Russia since 1992.