“Kommersant”: The closure of L’Oreal stores did not actually reduce the company’s sales in Russia

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The revenue from the Russian business of French perfumery and cosmetics manufacturer L’Oreal (Lancome, Giorgio Armani, Yves Saint Laurent, Biotherm, Garnier, Maybelline and others) in 2022 is 60.2%, which is 6.5% less than in 2021 billion rubles. , but 7% more than in 2020. In this respect Wrote Kommersant newspaper with reference to L’Oreal JSC indicators in the SPARK-Interfax database.

The company’s net profit in 2022 amounted to 10.62 billion rubles, which is 45% higher than in 2021 and two times higher than in 2020.

According to the newspaper’s source at the company, relative income stability was achieved by the sale of L’Oreal products made in Russia by other chains. L’Oreal produces 54% of the products sold in our country in Vorsino, Kaluga region. The manufacturer supplies up to 45% of these products to large perfumery chains – Letual, Il de Beaute and Golden Apple. The remainder is accounted for by third-party distributors working with non-chain retail and marketplaces.

L’Oreal had stopped direct sales through its retail store in Russia a year ago due to the situation in Ukraine.

A French company in the first half of January introduced A smart lipstick applicator and tools that make it easy to draw eyebrows at CES 2023.

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