as they write vedomosti, MTS is changing its position in the market and plans to remove the corporate egg from its logo. This information was published by an employee of the company and four interlocutors in companies that are partners and competitors of MTS.
MTS also wants to replace the word “operator” with “ecosystem”.
The press service of MTS declined to comment.
It is reported that the repositioning of the company may be announced at a conference to be held on March 30. The event will be attended by MTS President Vyacheslav Nikolaev and several company vice presidents. The operator is scheduled to present an “updated ecosystem strategy”.
MTS can spend up to 1 billion rubles on developing a new logo and advertising campaign.
before in Russia reported about another rebrand. Thus, the name of the Shop for prisoners of the Russian colonies was changed to “Sit – eat”. The site is engaged in the sale of products and basic necessities for prisoners. It was noted that no changes will be made to the interface and website of the store.
Later, the press service of the Federal Penitentiary Service declared that the owner of the site is a commercial structure and has nothing to do with the “rebranding”.