German sneaker, apparel and accessories manufacturer Adidas has filed a document with the United States Patent and Trademark Office requesting the cancellation of the Black Lives Matter (BLM) trademark. In this respect Wrote Reuters agency quotes the company’s press service.
The manufacturer explained his request by the similarity of the logos. Adidas stressed that they have used the three stripes to design their products worldwide since 1952.
“Consumers who are familiar with goods and services that have long been associated with the trademark [Adidas] in the form of three stripes, they will most likely think that the goods and services offered by the applicant (the BLM movement), the goods and services offered by Adidas, are the same, related to them or sponsored by the company. says document.
The Black Lives Matter Global Network Foundation wants to register the three yellow lines. The organization plans to place such an emblem on sportswear.
In the first half of January, ABC News reportedThe black American cousin of BML movement co-founder Keenan Anderson was hospitalized after being shot with a stun gun during a shootout with a police officer. The man later died of cardiac arrest.