The average share of direct sales of hotel rooms by hoteliers in Russia increased by 28% from January 2023 to mid-March compared to the same period last year. In this respect Wrote Kommersant newspaper with reference to the calculations of the Travelline hotel business platform.
In the same period, the share of hotel room reservations made through online reservation services decreased from 76% to 48%.
According to Valentina Miklyaeva, managing director of cloud-based hotel management system Bnovo, direct room sales volume of accommodation establishment owners has tripled to reach 74%. According to him, Russians mostly book rooms on hotel websites or over the phone.
Anna Satdarova, head of the hotel and hotel management system at Kontur.Hotel, noticed a threefold increase in the share of bookings made from hotel websites during the year.
Last week, Arina Aktemirova, head of the hotel department of the Ostrovok.ru online hotel reservation service saidA large number of small accommodation facilities have joined the company in the last year.
Online hotel reservation service Booking.com stoped Working in Russia on March 4, 2022.